floristry

Floristry, flower arranging, floral arrangement, floral design or floral arts is the art of creating flower arrangements in vases, bowls and baskets, or making bouquets and compositions from cut flowers, foliage, herbs, ornamental grasses and other botanical materials. Often the terms "floral design" and "floristry" are considered synonymous. Florists are people who work with flowers and plants, generally at the retail level. The term is not to be confused with floristics. Floristry is also not to be confused with horticulture.
Floristry is sometimes used as an umbrella term referring to the cultivation of flowers as well as their arrangement, rather than solely to the business of selling them. However, the floral industry is the basic drive behind floristry. Florist shops, along with online stores are the main flower-only outlets, but supermarkets, garden supply stores and many filling stations also sell flowers.
The craft of floristry involves various skills. These include selecting flowers that will look good together (based on principles of design or general instinct), knowing how to cut, treat, and arrange flowers and other stock plants so they will remain fresh as long as possible, and (as explained above) selling them, which involves knowledge of customer requirements and expectations. Knowing how to form wreaths, bouquets, corsages, boutonnieres/'buttonholes', artificial arrangements and other more complicated arrangements is also important. Wreaths can be made out of many different types of flowers and plants, and often include ribbon and artificial product.